Speaker on influencing

In the Mindillusion show 'Influence' speaker and illusionist Jochem takes a closer look at how we as human beings are influenced by marketing and advertising techniques. We all deal with these influencing techniques on a daily basis. We are continuously influenced by the government, but also in the supermarket and on the web. In this presentation about influencing, speaker Jochem Nooyen introduces you to influencing techniques. In interactive experiments he will also influence the audience live and guide them in their seemingly free choices.

After his successful theatre tour this presentation about influencing can be booked for congresses and seminars. A presentation that allows participants to experience what it is like to be influenced, but also how one can influence, nudge and seduce others.
Wonderful, humorous and interactive.

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Show info

This presentation can be given in Dutch and in English. The show is a mix between a humorous illusion show and an informative lecture about influence.

  • Minimum stage requirements are 3 × 4 meter
  • maximum number of spectators in theater style is 400
  • Maximum playing time 60 minutes
  • A beamer and sound system must be available. Can also be supplied by us
  • A build-up time of 60 minutes is required, which can also be done in a separate room or backstage.

Customer Reviews

Influence - Jochem Nooyen


355 times a day you se ads. 355 attempts by multinationals to influence you. What tricks do they use? And what can we learn from them?

Actor and illusionist Jochem Nooyen explains this in 'Influence'. A cabaret-like and magical performance full of mind illusions and special magic acts. An interactive show that makes you think.
About why you do know which nut you eat when there is a party somewhere, but not why you want to eat that bag in one go.

Jochem: “As a theatre maker I combine acting and illusionism. I am looking for a way to bring spectacle and content together. In 2013 I made my first full evening theatre program 'Traces of an illusionist'. A performance about the limitlessness of human possibilities. ”
“In 'Influence' I will find out how we are influenced by advertising and why shopping has become a national hobby.

Storytelling and magic

The presentation about influencing is peppered with beautiful stories. With magical experiments it is made clear how easy we as human beings can be steered and nudged.

How many times did you get back in your car after refueling with just a little more candy than intended? How does that work in our brain? What forces are at work to make us buy those extra candies. Find out in this wonderful show. Illusion acts, humorous stories and interactive experiments.


Contact us and we will see if we can do something for each other.