Slowly you get warm, you sink into your chair, the words of the speaker on the stage fade. You are talked flat. Diverted by words. The topics of this theme day are certainly interesting, but you simply cannot keep up with this storm of information. It is too much. Slowly you feel that you are fighting against sleep. You look around, you see that you are not alone. On the screen, the image changes to the following slide with graphs and bar charts. You immediately think you have an idea where this is slide is about. But then the man explains it further and the graph turns out not to be about the ever-increasing cloud of melatonin that your brain produces after seeing four speakers about…. BAM, your head falls off your shoulders, which startles you so much that you suddenly wake up and sit upright in your chair. And then, suddenly you hear the words again, sharper this time. They hit something. You want to know what he's going to say. You hang on his lips. The man on the podium tells you a story about his daughter of 4. She just went to school, the man was caught because she was bullied on the first day. He tells what the children in her class said and especially how it affected him when she told about it at home. The hairs on your arm stand up straight. You are sorry for this man, you want to address those children in his daughter's class. You are suddenly wide awake and ready to fight.

Do you recognize situations like this? If we speak during a speech or reading merely conveying information, the listener's brain quickly becomes overcrowded. It literally seems like there is now nothing suits more. The funnel is full and the flow of information must be processed first. It seems as if our brain has an opening for information, facts and details. And another opening for feelings, stories and emotions. As a speaker, it is important that you address both hemispheres of the brain. This keeps the attention of your audience and immediately ensures that there is something interesting for everyone. It gives the information to be conveyed time to land through that funnel in the right place in the brain. At the same time, it turns on other parts of the brain and listeners on another level become alert. If you as a speaker tell a story that is about you, about something that you hit. And at the same time something that you have enough distance from. So you don't lose yourself in emotions. If it is sincere, comes from the heart and is told with good intent. Then you always touch your audience with it. We humans pick up flawlessly whether something is genuine or fake. If you want to touch the audience emotionally, then that's it very precise, it requires precision in your text, in you intentions and in your intonation. However, if it succeeds, and you know the sensitive string and if the story is completely in line with the information you are trying to convey ... Then you have made a moment that always lingers. That makes a lot more impression than any bar graph in the world.

A wonderful example is the audition of Susan Boyle During the Britain's got Talent audition of the Scottish Susan Boyle you see that the judges have already seen many acts that day and that they have since been stunned by the multitude of acts. Then the Scottish housewife comes on stage and the judges think the umpteenth have a singer who thinks she can turn professional. When Susan sings her true story about her dream of a bygone era. About the times when people were still nice to her and her dreams could have come true. When she sings it might be too late for her now. If they do sings, gets the whole room goosebumps, because it is so obvious her true story and her deeply cherished desire to become a singer. Now she's 47 is, would that opportunity may have been viewed. But it is different.

The London magician is also auditioning Britains Got Talent. I think his act is brilliant. He starts out loosely, remains relaxed and more importantly he remains himself. Then each jury member must choose something. This is the boring part. Little humor, and all information. But just when they have had enough, the music turns into an emotional piano piece. He chooses to have a video tell his story. How difficult it has been for him and his wife to get pregnant. That his wife had chemotherapy during pregnancy and that their daughter survived. In the video we then see that his daughter had the same selections that the judges had made. If he had left out this emotional story, it was just a magic trick that was pretty well done. But that was it then. Now it hits us one other level!

1 Be sincere

Make it sincere. To hit the emotional chord, it is of the utmost importance that the story is real. I think the audience will feel flawlessly whether it is real. Of course, a trained actor can convey a fictional story as if it were real. But before that, the actor also followed a four-year course and has it very often sounded fake. That is a specific art.

2. Sufficient distance

Keep enough distance. Of course you just have to be able to tell the story without bursting out at that moment. Or you choose it just like Marc Spelmann to tell the story through a pre-recorded video. I always like it stronger as you can tell it sincerely and without the intervention of technology. I tell during one of my presentations how I experienced it when my father came out. Because it's real, and it's been long enough. Can I tell you this.

3. The right one intention

Do you tell the story and then get something done? Then it can sometimes backfire. On the other hand, tell the story to convey a thought or to 'convey' something else. Then you get a grateful audience in return. So is it about your own gain? Or do you want to give something?